David Chou is an innovation design strategist bringing deep, Empathy-Driven approaches to unlocking problems worth solving.
A selection of past projects.
Creative Director for Uqora, a women’s urinary health startup — leading creative strategy for the brand’s pivot from DTC to omni-channel.
Category: Brand Strategy
uQORA
A new innovation program built from ground up — driving research, concepting, and accelerating product development across Nature Made and Pharmavite's $1B+ consumer health portfolio.
Category: Innovation Design, Venture Design
PHARMAVITE
A future-facing research and strategy program defining next-generation electric vehicle experiences for the East Asian market — positioning the EV as a connected lifestyle platform.
Category: Innovation Design, Automotive Design, UX/UI
GENERAL MOTORS
A strategy brief for a new Tomorrowland attraction reimagining innovation as an interactive playground — inspiring guests to discover, create, and connect with the future.
Category: Experience Design
DISNEY THEME PARKS (SHANGHAI)
A co-founded b2b short-term rental hospitality management system — built from concept to acquisition through product design, brand strategy, and a curated concierge experience.
Category: Venture Design
URBN HAVN
A luxury appliance flagship retail project blending brand strategy, service design, and immersive storytelling to establish Colmo's leadership in the premium Chinese home appliance market.
Category: Experience Design, Environmental Design
COLMO (MIDEA)
A CPG supplements packaging initiative for Nature Made to improve shelf appeal, user experience, and sustainability ahead of upcoming environmental legislation.
Category: Packaging Design, Industrial Design
NATURE MADE
A washing-machine innovation strategy project using in-home ethnography to reimagine the laundry experience for China’s entry-premium market.
Category: Innovation Design, Industrial Design, UX/UI
BOSCH SIEMENS
A flagship Asia Innovation Center for P&G mapping the omni-channel shopper journey through immersive environments — bridging physical and digital worlds to reimagine retailer collaborations.
Category: Experience Design, Environmental Design
PROCTER & GAMBLE
Exterior and interior automotive design contributions spanning concept and production vehicles — exploring spatial experience, material language, and human factors.
Category: Automotive Design